Bike to PSU Challenge is an annual event that encourages new and old student/faculty riders to bike to Portland State University for a month in May. People can join a team or ride solo, building a community of bikers and challenging one another in a friendly fashion. The goal of this campaign was to show that anyone from all walks of life can bike and to minimize fears associated with biking. The challenge had over 1,100 participants actively logging trips. Deliverables included: event branding & logo, print & web ads, posters, sidewalk clings, saddle covers, and t-shirts.